For all those years, people from all over the world would always find inspiration, motivation, and the means to buy a new car for themselves – whether or not it’s a brand new or used one. Year-end car deals are always a good time to buy.
So if you yourself are actually planning to buy one, can we just give you one piece of advice, as expert auto recycler and car parts providers?
If until now you think that a year-end car deal is but hype and is just there to mislead the market, then you’re wrong. Truth is, by thinking that way, you’re actually missing out on a great opportunity to get your hands on a new car without burning a big hole in your pockets.
While we understand the fact that most people prioritize completing their Christmas shopping lists rather than buying cars in December, we still suggest that you give this some serious thought – since you’re already planning on buying a car. To enlighten you more, your friends, we’re here to give you all the truthful reasons why the year-end car deals make it the best time to buy one.
Automakers’ Inventory Solution
When there is a surge in supply, consumers can expect lower prices. This law in economics is definitely also applicable to the automobile industry. Just by understanding this, car buyers can already know when they could find the best deals. Hence, the year-end car deals and December car sale promos.
By offering such deals, car dealerships and manufacturers are able to avoid overstocking their lots with current-year and previous-year models, making way for incoming year model inventories. Simply put, they have no choice but to sell out these models at more attractive deals and lower prices.
The Consumers’ December Purchasing Power
We’ve mentioned earlier that people (the would-be car buyers) are most likely to be busy buying gifts for their families, friends, colleagues, and loved ones during December. While we all know that that is true, this month is also the time when people can be easier tempted to buy (assuming they’re already thinking of buying cars). Why? Because December is also the time for bonuses. Most people enjoy Christmas shopping simply because they have the means to. Working people, from all levels, get to receive additional bonuses at the end of the year.
Now that is also the main reason why these marketing geniuses have ended up launching incredibly attractive end-of-year car deals and promos – not really because they need to, but more so to take advantage of the time when consumers have more purchasing power than ever. Not to mention the consumers’ buying behavior, motivations, and moods. December is simply one of the happiest times of the year; hence, car sellers and marketers take this very time to delight their customers.
A Salesman’s Quota-busting Strategy
Car dealerships and salespeople have their respective quotas every month. Reaching those quotas is probably their reason for living ever since they entered the business. But when we’re talking about the month of December, well that’s a different story. Their eyes are now then set on their annual sales goals – as for most of them, hitting the annual sales goal also means even bigger bonuses! Just like what we’ve mentioned earlier.
So, in order for them to get their hands on those hefty bonuses and commissions, they need to do everything they can just to get their prospective buyers to seal the deal before their books close on December 31. At this time, expect your sales agents to be more aggressive, more persuasive, and let’s be blunt, more eager to give you almost everything you could ask for. They’ll most likely be all-out in giving you the terms, freebies, and discounts you ask for.
If these 3 are still not enough for you to believe that the end of the year is the perfect time for you to buy a car, then we really can’t do anything about it. Otherwise, if you’re now convinced to push your purchase further to December, then we’ve got one last piece of advice for you. Be smarter. Keep in mind that all car dealers and agents will do everything they can to make a sale. So be sure that while you practice all your haggling skills, you’re also wise in choosing. Even if there are lots of good car deals left and right, don’t forget to plot your own strategy. Actually, some choose to choose a December Monday or even the 31st to get the best deal. Moves like that will really lead to getting the best price for the car that you want.